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Bionic nanotechnology rejuvenates traditional herbs - a new choice for health preservation. It has attracted attention at the 2026 World Branding Conference in Moganshan.
2026-04-12

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Yier Pharmaceutical's bionic nanotechnology was showcased at the 2026 World Branding Mogan Mountain Conference.


From May 9th to 11th, the 2026 World Branding Moganshan Conference was held in Deqing, Zhejiang Province. For the first time, Hainan Yier Pharmaceutical Company showcased its "Wanwei Bencao" series of products at the brand exhibition. By leveraging pharmaceutical technology to enhance traditional herbal medicine, it offered young consumers a new option for "portable, delicious, and effective" light health preservation, demonstrating China's innovative achievements in the integration of medicine and food.


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The "Wanwei Bencaos" concentrated liquid series of Yier Pharmaceutical Company made its debut at the 2026 World Branding Mogan Mountain Conference.


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The "Wanwei Bencaos" Chinese yam syrup of Yier Pharmaceutical Company made its debut at the 2026 World Branding Conference in Moganshan.


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The "Wanwei Bencaos" Chinese yam syrup of Yier Pharmaceutical Company made its debut at the 2026 World Branding Conference in Moganshan.


This conference, with the theme of "Brands Make the World Better", brought together high-quality brands from both domestic and international markets and industry experts to discuss brand innovation and high-quality development. The brand exhibition, as the core component and important supporting activity of the conference, was held in Exhibition Hall 3, 4 and 5 of Deqing International Exhibition Center. In the Yier Pharmaceutical exhibition area, a variety of new products of American ginseng attracted many visitors and exhibitors to stop and observe. Different from traditional raw ginseng and slices, the enterprise used bionic nano extraction technology to launch diversified products such as ginseng concentrate, effervescent tablets, ginseng coffee, ginseng carbonated water, and micro bubble lozenges, breaking the stereotype that traditional health products are "troublesome and hard to drink".


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Visiting audience inquire about the "Playful Herbal" concentrated liquid series of Yier Pharmaceutical Company


Xie Zhiyuan, the chairman of Hainan Yier Pharmaceutical Company, introduced that the bionic nanotechnology processes various effective components in ginseng into the nanometer scale, significantly increasing the solubility rate of the effective components and achieving efficient utilization of all nutrients such as saponins, polysaccharides, and proteins. At the same time, the bionic nanotechnology can convert the original saponins into more easily absorbable rare saponins, significantly reducing the bitterness and making "good medicine no longer bitter to swallow", meeting the convenient and pleasant taste demands of young people for health preservation.


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The "Taste of Herbs" related products of Yier Pharmaceutical Company attracted business negotiations at the exhibition site.


Yi Yicheng, a businessman from Malaysia, highly praised the biomimetic nanotechnology of Yier Pharmaceutical. He said that the Chinese descendants in Malaysia have maintained a very good inheritance of excellent traditional Chinese culture. The Western ginseng products of Bencao are very suitable for daily health care and as gifts, and expressed his intention to become an export distributor, agent, and factory.


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The "Taste of Herbs" related products of Yier Pharmaceutical Company attracted business negotiations at the exhibition site.


The relevant official from the Industrial Cooperation Management Committee of the Yangtze River Delta (Xuancheng) expressed approval of the products and technologies of Yier Pharmaceutical. They hope to continue discussing the possibility of the products entering the health care projects within the jurisdiction, and also hope to provide solutions for health preservation and rehabilitation.


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Yi'er Pharmaceutical Company's chairman, Xie Zhiyuan, participated in the interview session of the brand exhibition at the 2026 World Branding Moganshan Conference.


Taking advantage of the geographical and policy advantages of the Hainan Free Trade Zone, Yier Pharmaceutical selected high-quality American ginseng from Ontario, Canada, established an independent supply chain and a modern production base, and built a research and development system centered on nanotechnology. The company has the full-chain capabilities for drug research, production and operation. By leveraging the policies of the Free Trade Zone, the enterprise has achieved a closed loop of importing traditional Chinese medicinal materials, deep processing, and re-export with added value, and has created a "world raw materials, Chinese technology" dual circulation model.


This exhibition is the first time that Yier Pharmaceutical has participated in the World Brand Moganshan Conference. The company hopes to leverage the conference's international and domestic influence to promote the "technology + health" innovative model, promote China's food-and-drug-similar technology and brand to go global, and inject new impetus into the modernization and internationalization of traditional Chinese medicine.